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RESUME

Copywriter with boundless imagination matched by curiosity, personality and initiative with extensive experience writing copy for:

▪ banner ads ▪ emails ▪ landing pages ▪ online order forms
▪ Twitter ▪ Facebook ▪ AdWords ads ▪ print ads ▪ brochures
▪ mini brochures ▪ direct mail ▪ website ▪ radio ▪ DVDs ▪ video
scripts ▪ indiegogo campaigns ▪ advertorials ▪ free standing
inserts ▪ invitations ▪ letters ▪ broadsheets ▪ signage ▪ surveys
▪ newsletters ▪ sell sheets ▪ fliers ▪ catalogues

Copy that defines a brand. Sets it apart. And drives its success.

 

 

Who I Am
 

What I Will Do For You

 

  • Increase response rates through creative testing

  • Headlines

  • Short and long form copy

  • Brand positioning and awareness

  • Multiple product and brand promotion

  • Advertising and direct mail campaign

  • B2C and B2B direct marketing

  • Direct response and lead generation

  • New product launch

  • Project management

  • Integration of brand/campaign ideas

  • Time and deadline management

  • Editing and proofreading

  • Web copy development and Search Engine Optimization

What I've
Done
 

Zacks Investment Research ▪ Digital Copywriter

​3/11 - present

Accomplishments 
 

  • Developed and executed A/B testing for weekly email campaigns and order forms, increasing sign-up rate by 14%.

  • Lead copywriter responsible for landing page optimization and executing test variables. Increased lead volume by 14% and landing page conversion by 21%.

  • Wrote copy for all deliverables, including emails, landing pages and banners, for a new product launch that generated $690,000, beating expectations by 22%.

  • Established a new email control for an investor service by increasing click through rate by 49% and sales by 33%.

  • Created and developed “I Own” concept for Zacks’ brand identity, which contributed to a positive customer experience and 59% higher sales after launch.  

 
Responsibilities 
 

  • Write content for emails, landing pages, e-commerce pages, banners, video scripts, surveys and more to compel stock-savvy investors to take immediate action by subscribing to one of our investment research services  

  • Wrote and maintain Zacks’ Brand Guidelines manual  

  • Wrote branded and SEO copy for Zacks.com

  • Write Google paid search ads with SEO and keywords to increase relevancy   

  • Collaborate with marketing managers and designers, upper management and senior editors  

  • Peer editing and reviewing content from other writers and the broader team

  • Manage freelance copywriters  

  • Project Manager for ZacksTrade, Zacks’ online brokerage affiliate  

  • Schedule and lead brainstorming meetings  

  • Traffic copy through approvals and manage Basecamp​

Freelance Clients

  • Central Baptist Village

  • IMSM

  • Anne & Robert H. Lurie Children's Hospital of Chicago

Vi (formerly Classic Residence by Hyatt) ▪ Copywriter

​6/5 - 3/11

Accomplishments 
 

  • Developed and executed My Life. My Way., Vi’s 2011 campaign that used residents to personify the brand. From January 2011 to March 2011, lead generation had increased 47%. 

  • Created and developed the Real Life. Real Decisions™. campaign based on resident testimonials, and Worry Less. Live More. campaign that addressed the economic conditions. From January 2009 through December 2010, lead generation increased by 25% annually resulting in $15 million in additional sales. 

  • Involved with the strategy and creation of new direct mails as part of a marketing campaign at Vi. Wrote customized messaging based on customer segment profile information. A 32% increase in lead generation resulted from these direct mails. 

 
Responsibilities 
 

  • Created copy from initial conception through final execution for a variety of marketing and promotional materials, including direct mail, print, FSIs and more 

  • Provided copy direction for brand identity and brand personality, and for all marketing campaigns 

  • Wrote short and long form copy, and headlines 

  • Served as lead writer and directed all aspects of copy production for 20 communities nationwide  

  • Collaborated with creative director, designers, marketing managers, marketing directors, sales directors, executive directors, management and vendors to ensure successful creative development 

  • Worked closely with design group to create compelling marketing and sales collateral  

  • Wrote SEO copy for Vi’s redesigned website. Was responsible for keeping the content fresh and up to date with RedDot CMS 

  • Implemented and executed a process to track our top three competitors in each market​

The Sportsman's Guide ▪ Copywriter & Creative Lead

​4/1 - 10/4

  • Created direct sales catalogue copy for multiple product lines and brands with success in building brand differentiation for respective audience groups

  • Built brand identity for Guide Gear, The Sportsman’s Guide exclusive outdoor brand

  • Planned and executed product catalogues around a single product line or promotion

  • Served as lead writer for general and promotional catalogues, as well as the company newsletter

  • Consulted with designers, merchandisers, vendors and management to ensure successful catalogue development

  • Provided creative direction for specialty catalogues for new product lines and markets

  • Directed all aspects of catalogue production, including serving as single writer

  • Published multiple catalogues under tight deadlines

  • Editor for company publication

Where It All Started
University of Minnesota: Twin Cities

​1998-2000

  • Bachelor of Arts Degree, School of Journalism and Mass Communications

  • Dean's List

University of San Diego

1996-1998

  • First and Second Honors

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