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RESUME

Copywriter with boundless imagination matched by curiosity, personality and initiative with extensive experience writing copy for:

â–ª banner ads â–ª emails â–ª landing pages â–ª online order forms
â–ª Twitter â–ª Facebook â–ª AdWords ads â–ª print ads â–ª brochures
â–ª mini brochures â–ª direct mail â–ª website â–ª radio â–ª DVDs â–ª video
scripts â–ª indiegogo campaigns â–ª advertorials â–ª free standing
inserts â–ª invitations â–ª letters â–ª broadsheets â–ª signage â–ª surveys
â–ª newsletters â–ª sell sheets â–ª fliers â–ª catalogues

Copy that defines a brand. Sets it apart. And drives its success.

 

 

Who I Am
 

What I Will Do For You

 

  • Increase response rates through creative testing

  • Headlines

  • Short and long form copy

  • Brand positioning and awareness

  • Multiple product and brand promotion

  • Advertising and direct mail campaign

  • B2C and B2B direct marketing

  • Direct response and lead generation

  • New product launch

  • Project management

  • Integration of brand/campaign ideas

  • Time and deadline management

  • Editing and proofreading

  • Web copy development and Search Engine Optimization

What I've
Done
 

Zacks Investment Research â–ª Digital Copywriter

​3/11 - present

Accomplishments 
 

  • Developed and executed A/B testing for weekly email campaigns and order forms, increasing sign-up rate by 14%.

  • Lead copywriter responsible for landing page optimization and executing test variables. Increased lead volume by 14% and landing page conversion by 21%.

  • Wrote copy for all deliverables, including emails, landing pages and banners, for a new product launch that generated $690,000, beating expectations by 22%.

  • Established a new email control for an investor service by increasing click through rate by 49% and sales by 33%.

  • Created and developed “I Own” concept for Zacks’ brand identity, which contributed to a positive customer experience and 59% higher sales after launch.  

 
Responsibilities 
 

  • Write content for emails, landing pages, e-commerce pages, banners, video scripts, surveys and more to compel stock-savvy investors to take immediate action by subscribing to one of our investment research services  

  • Wrote and maintain Zacks’ Brand Guidelines manual  

  • Wrote branded and SEO copy for Zacks.com

  • Write Google paid search ads with SEO and keywords to increase relevancy   

  • Collaborate with marketing managers and designers, upper management and senior editors  

  • Peer editing and reviewing content from other writers and the broader team

  • Manage freelance copywriters  

  • Project Manager for ZacksTrade, Zacks’ online brokerage affiliate  

  • Schedule and lead brainstorming meetings  

  • Traffic copy through approvals and manage Basecamp​

Freelance Clients

  • Central Baptist Village

  • IMSM

  • Anne & Robert H. Lurie Children's Hospital of Chicago

Vi (formerly Classic Residence by Hyatt) â–ª Copywriter

​6/5 - 3/11

Accomplishments 
 

  • Developed and executed My Life. My Way., Vi’s 2011 campaign that used residents to personify the brand. From January 2011 to March 2011, lead generation had increased 47%. 

  • Created and developed the Real Life. Real Decisions™. campaign based on resident testimonials, and Worry Less. Live More. campaign that addressed the economic conditions. From January 2009 through December 2010, lead generation increased by 25% annually resulting in $15 million in additional sales. 

  • Involved with the strategy and creation of new direct mails as part of a marketing campaign at Vi. Wrote customized messaging based on customer segment profile information. A 32% increase in lead generation resulted from these direct mails. 

 
Responsibilities 
 

  • Created copy from initial conception through final execution for a variety of marketing and promotional materials, including direct mail, print, FSIs and more 

  • Provided copy direction for brand identity and brand personality, and for all marketing campaigns 

  • Wrote short and long form copy, and headlines 

  • Served as lead writer and directed all aspects of copy production for 20 communities nationwide  

  • Collaborated with creative director, designers, marketing managers, marketing directors, sales directors, executive directors, management and vendors to ensure successful creative development 

  • Worked closely with design group to create compelling marketing and sales collateral  

  • Wrote SEO copy for Vi’s redesigned website. Was responsible for keeping the content fresh and up to date with RedDot CMS 

  • Implemented and executed a process to track our top three competitors in each market​

The Sportsman's Guide â–ª Copywriter & Creative Lead

​4/1 - 10/4

  • Created direct sales catalogue copy for multiple product lines and brands with success in building brand differentiation for respective audience groups

  • Built brand identity for Guide Gear, The Sportsman’s Guide exclusive outdoor brand

  • Planned and executed product catalogues around a single product line or promotion

  • Served as lead writer for general and promotional catalogues, as well as the company newsletter

  • Consulted with designers, merchandisers, vendors and management to ensure successful catalogue development

  • Provided creative direction for specialty catalogues for new product lines and markets

  • Directed all aspects of catalogue production, including serving as single writer

  • Published multiple catalogues under tight deadlines

  • Editor for company publication

Where It All Started
University of Minnesota: Twin Cities

​1998-2000

  • Bachelor of Arts Degree, School of Journalism and Mass Communications

  • Dean's List

University of San Diego

1996-1998

  • First and Second Honors

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